{"id":6462,"date":"2022-03-14T05:51:50","date_gmt":"2022-03-14T04:51:50","guid":{"rendered":"https:\/\/www.vietstartup.eu\/?p=6462"},"modified":"2022-04-18T20:21:56","modified_gmt":"2022-04-18T18:21:56","slug":"the-business-case-for-sustainability-why-being-good-is-worth-it","status":"publish","type":"post","link":"https:\/\/www.vietstartup.eu\/vi\/the-business-case-for-sustainability-why-being-good-is-worth-it\/","title":{"rendered":"Ti\u1ec1n t\u01b0\u01a1i th\u00f3c th\u1eadt - Kinh doanh b\u1ec1n v\u1eefng \u0111em l\u1ea1i l\u1ee3i \u00edch g\u00ec?"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"6462\" class=\"elementor elementor-6462\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1bf9683e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1bf9683e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3d90444d\" data-id=\"3d90444d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-17e91029 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"17e91029\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Ti\u1ec1n t\u01b0\u01a1i th\u00f3c th\u1eadt - Kinh doanh b\u1ec1n v\u1eefng \u0111em l\u1ea1i l\u1ee3i \u00edch g\u00ec?<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5972027f my_title elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"5972027f\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Ti\u1ec1n t\u01b0\u01a1i th\u00f3c th\u1eadt - Kinh doanh b\u1ec1n v\u1eefng \u0111em l\u1ea1i l\u1ee3i \u00edch g\u00ec?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53d5d209 elementor-widget elementor-widget-post-info\" data-id=\"53d5d209\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-f8fb25d elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.vietstartup.eu\/vi\/2022\/03\/14\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>Th\u00e1ng 3 14, 2022<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f04ef5a elementor-author-box--layout-image-left elementor-author-box--align-left elementor-author-box--image-valign-top author elementor-widget__width-auto elementor-widget-mobile__width-auto elementor-widget elementor-widget-author-box\" data-id=\"2f04ef5a\" data-element_type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<div  class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/t3.ftcdn.net\/jpg\/03\/46\/83\/96\/360_F_346839683_6nAPzbhpSkIpb8pmAwufkC7c5eD7wYws.jpg\" alt=\"Picture of Chau Nguyen\" loading=\"lazy\">\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<div >\n\t\t\t\t\t\t<span class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tChau Nguyen\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ae84191 elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"ae84191\" data-element_type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tKinh doanh b\u1ec1n v\u1eefng l\u00e0 h\u00ecnh th\u1ee9c kinh doanh k\u1ebft h\u1ee3p y\u1ebfu t\u1ed1 c\u1ed1t l\u00f5i c\u1ee7a s\u1ef1 b\u1ec1n v\u1eefng - l\u1ee3i nhu\u1eadn kinh t\u1ebf, m\u00f4i tr\u01b0\u1eddng v\u00e0 x\u00e3 h\u1ed9i - v\u00e0o khung gi\u00e1 tr\u1ecb c\u01a1 b\u1ea3n. Trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y, h\u00ecnh th\u1ee9c kinh doanh n\u00e0y \u0111\u00e3 tr\u1edf n\u00ean kh\u00e1 ph\u1ed5 bi\u1ebfn \u1edf nhi\u1ec1u n\u01b0\u1edbc ph\u01b0\u01a1ng T\u00e2y.\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f13327 elementor-widget elementor-widget-text-editor\" data-id=\"7f13327\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">S\u1ef1 gia t\u0103ng c\u1ee7a \u00e1p l\u1ef1c x\u00e3 h\u1ed9i k\u00e8m theo thay \u0111\u1ed5i v\u1ec1 lu\u1eadt ph\u00e1p c\u00e0ng khi\u1ebfn gi\u00e1 tr\u1ecb c\u1ee7a m\u00f4 h\u00ecnh kinh doanh b\u1ec1n v\u1eefng ng\u00e0y c\u00e0ng \u0111\u01b0\u1ee3c coi tr\u1ecdng. B\u00ean c\u1ea1nh nh\u1eefng gi\u00e1 tr\u1ecb \u0111\u1ea1o \u0111\u1ee9c, kinh doanh b\u1ec1n v\u1eefng c\u00f2n \u0111em l\u1ea1i r\u1ea5t nhi\u1ec1u l\u1ee3i \u00edch \u0111\u00e1ng k\u1ec3 cho doanh nghi\u1ec7p. Trong b\u00e0i vi\u1ebft n\u00e0y, ch\u00fang t\u00f4i s\u1ebd ph\u00e2n t\u00edch ba l\u1ee3i th\u1ebf \u0111\u00e1ng k\u1ec3 nh\u1ea5t.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f24d469 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"6f24d469\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"538\" src=\"https:\/\/www.vietstartup.eu\/wp-content\/uploads\/2022\/03\/The-business-case-for-sustainability-1-1024x538.png\" class=\"elementor-animation-hang attachment-large size-large wp-image-6463\" alt=\"\" srcset=\"https:\/\/www.vietstartup.eu\/wp-content\/uploads\/2022\/03\/The-business-case-for-sustainability-1-1024x538.png 1024w, https:\/\/www.vietstartup.eu\/wp-content\/uploads\/2022\/03\/The-business-case-for-sustainability-1-300x158.png 300w, https:\/\/www.vietstartup.eu\/wp-content\/uploads\/2022\/03\/The-business-case-for-sustainability-1-768x404.png 768w, https:\/\/www.vietstartup.eu\/wp-content\/uploads\/2022\/03\/The-business-case-for-sustainability-1-18x9.png 18w, https:\/\/www.vietstartup.eu\/wp-content\/uploads\/2022\/03\/The-business-case-for-sustainability-1.png 1250w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-514b194 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"514b194\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7fa9420\" data-id=\"7fa9420\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c4aeedd elementor-widget elementor-widget-text-editor\" data-id=\"c4aeedd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol>\n<li><b><\/b><b> \u00a0 \u00a0 \u00a0 <\/b><b>K\u00eau g\u1ecdi v\u1ed1n<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">\u0110\u1ec3 tr\u1edf n\u00ean carbon trung t\u00ednh (carbon neutral) cho t\u1edbi n\u0103m 2050, <\/span><span style=\"font-weight: 400;\">Li\u00ean minh Ch\u00e2u \u00e2u c\u00f9ng v\u1edbi c\u00e1c n\u01b0\u1edbc th\u00e0nh vi\u00ean \u0111\u00e3 ph\u00e1t \u0111\u1ed9ng nhi\u1ec1u d\u1ef1 \u00e1n h\u1ed7 tr\u1ee3 c\u00e1c gi\u1ea3i ph\u00e1p xanh.<\/span><span style=\"font-weight: 400;\"> Trong khu\u00f4n kh\u1ed5 European Green Deal, <\/span><span style=\"font-weight: 400;\">\u00edt nh\u1ea5t \u20ac100 t\u1ef7 s\u1ebd \u0111\u01b0\u1ee3c d\u00e0nh cho c\u00e1c h\u1ea1ng m\u1ee5c \u0111\u1ea7u t\u01b0 b\u1ec1n v\u1eefng trong v\u00f2ng v\u00e0i th\u1eadp k\u1ef7 t\u1edbi. <\/span><span style=\"font-weight: 400;\">C\u00f4ng ty kh\u1edfi nghi\u1ec7p xanh v\u00e0 c\u00e1c doanh nghi\u1ec7p x\u00e3 h\u1ed9i<\/span><a href=\"https:\/\/ec.europa.eu\/regional_policy\/en\/newsroom\/news\/2020\/01\/14-01-2020-financing-the-green-transition-the-european-green-deal-investment-plan-and-just-transition-mechanism\"> <span style=\"font-weight: 400;\">n\u00ean li\u00ean h\u1ec7 <\/span><span style=\"font-weight: 400;\">v\u1edbi c\u01a1 quan ch\u00ednh quy\u1ec1n<\/span><\/a><span style=\"font-weight: 400;\"> s\u1edf t\u1ea1i<\/span><span style=\"font-weight: 400;\">\u0111\u1ec3 nh\u1eadn th\u00eam th\u00f4ng tin v\u1ec1 c\u00e1c qu\u1ef9 n\u00e0y.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ab7ca6e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ab7ca6e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0693df1\" data-id=\"0693df1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-34560d3 elementor-widget elementor-widget-text-editor\" data-id=\"34560d3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">\u0110\u1ec3 t\u00ecm v\u1ed1n ch\u1ee7 s\u1edf h\u1eefu <\/span><b>(equity),<\/b><span style=\"font-weight: 400;\">doanh nghi\u1ec7p c\u0169ng s\u1ebd g\u1eb7p nhi\u1ec1u kh\u00f3 kh\u0103n n\u1ebfu b\u1ecf qua c\u00e1c ti\u00eau chu\u1ea9n v\u1ec1 m\u00f4i tr\u01b0\u1eddng, x\u00e3 h\u1ed9i v\u00e0 c\u1ea5u tr\u00fac qu\u1ea3n l\u00fd (ESG).<\/span><a href=\"https:\/\/www.unpri.org\/listed-equity\/esg-integration-in-fundamental-strategies\/12.article\"> <span style=\"font-weight: 400;\">Nhi\u1ec1u nh\u00e0 \u0111\u1ea7u t\u01b0 \u0111\u00e3 \u00e1p d\u1ee5ng ESG v\u00e0o m\u00f4 h\u00ecnh \u0111\u00e1nh gi\u00e1 doanh nghi\u1ec7p.<\/span><\/a><span style=\"font-weight: 400;\">Theo m\u00f4 h\u00ecnh n\u00e0y, nh\u1eefng doanh nghi\u1ec7p k\u00e9m b\u1ec1n v\u1eefng s\u1ebd b\u1ecb t\u0103ng ph\u1ea7n b\u00f9 r\u1ee7i ro (risk premium) v\u00e0 gi\u1ea3m gi\u00e1 tr\u1ecb \u0111\u1ea7u cu\u1ed1i (terminal value).<\/span><a href=\"https:\/\/www.mckinsey.com\/business-functions\/strategy-and-corporate-finance\/our-insights\/when-sustainability-becomes-a-factor-in-valuation\"> <span style=\"font-weight: 400;\">Tr\u00ean th\u1ef1c t\u1ebf, \u0111i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 doanh nghi\u1ec7p b\u1ec1n v\u1eefng<\/span><\/a><span style=\"font-weight: 400;\">s\u1ebd c\u00f3 c\u01a1 h\u1ed9i t\u00ecm \u0111\u01b0\u1ee3c nh\u00e0 \u0111\u1ea7u t\u01b0 l\u1edbn h\u01a1n<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c1a9db3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c1a9db3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9a13062\" data-id=\"9a13062\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5b93080 elementor-widget elementor-widget-text-editor\" data-id=\"5b93080\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">T\u01b0\u01a1ng t\u1ef1 v\u1eady, nhi\u1ec1u ng\u00e2n h\u00e0ng b\u00e2y gi\u1edd c\u0169ng \u00e1p d\u1ee5ng ph\u00e2n t\u00edch ESG trong m\u00f4 h\u00ecnh t\u00ednh to\u00e1n r\u1ee7i ro khi cho vay.<\/span><a href=\"https:\/\/www.unpri.org\/credit-risk-and-ratings\/statement-on-esg-in-credit-risk-and-ratings-available-in-different-languages\/77.article\"> <span style=\"font-weight: 400;\">(risk level of a credit).<\/span><\/a><span style=\"font-weight: 400;\">Th\u1ebf n\u00ean nh\u1eefng c\u00f4ng ty c\u00f3 x\u1ebfp h\u1ea1ng ESG cao c\u0169ng s\u1ebd d\u1ec5 vay \u0111\u01b0\u1ee3c v\u1ed1n v\u1edbi \u0111i\u1ec1u ki\u1ec7n thu\u1eadn l\u1ee3i h\u01a1n.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fec3e7c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fec3e7c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ab572f1\" data-id=\"ab572f1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a97157f elementor-widget elementor-widget-text-editor\" data-id=\"a97157f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol start=\"2\">\n<li><b><\/b><b> \u00a0 \u00a0 \u00a0 <\/b><b>Qu\u1ea3n tr\u1ecb r\u1ee7i ro<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">C\u00e1c c\u00f4ng ty t\u00e0i ch\u00ednh \u01b0u ti\u00ean doanh nghi\u1ec7p b\u1ec1n v\u1eefng kh\u00f4ng ch\u1ec9 v\u00ec v\u1ea5n \u0111\u1ec1 danh ti\u1ebfng, m\u00e0 c\u00f2n t\u1eeb kh\u00eda c\u1ea1nh r\u1ee7i ro. Di\u1ec5n \u0111\u00e0n Kinh t\u1ebf Th\u1ebf gi\u1edbi WEF li\u00ean t\u1ee5c x\u00e1c \u0111\u1ecbnh th\u1ea5t b\u1ea1i trong ch\u00ednh s\u00e1ch m\u00f4i <\/span><span style=\"font-weight: 400;\">tr\u01b0\u1eddng,<\/span><a href=\"https:\/\/www.unpri.org\/credit-risk-and-ratings\/statement-on-esg-in-credit-risk-and-ratings-available-in-different-languages\/77.article\"> <span style=\"font-weight: 400;\">hi\u1ec7n t\u01b0\u1ee3ng th\u1eddi ti\u1ebft c\u1ef1c \u0111oan v\u00e0 m\u1ea5t \u0111a d\u1ea1ng sinh th\u00e1i l\u00e0 ba r\u1ee7i ro \u0111\u00e1ng lo ng\u1ea1i nh\u1ea5t<\/span><\/a><span style=\"font-weight: 400;\"> trong th\u1eadp k\u1ef7 n\u00e0y. <\/span><span style=\"font-weight: 400;\">V\u00ec th\u1ebf, doanh nghi\u1ec7p n\u00e0o c\u00f3 h\u1ec7 th\u1ed1ng \u0111\u00e1nh gi\u00e1, th\u00edch nghi v\u00e0 gi\u1ea3i quy\u1ebft nh\u1eefng v\u1ea5n \u0111\u1ec1 tr\u00ean m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 s\u1ebd \u0111\u01b0\u1ee3c coi tr\u1ecdng b\u1edfi t\u00ednh linh ho\u1ea1t v\u00e0 ti\u1ec1m n\u0103ng trong t\u01b0\u01a1ng lai.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8700397 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8700397\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e2ef42f\" data-id=\"e2ef42f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-04dd3ec elementor-widget elementor-widget-text-editor\" data-id=\"04dd3ec\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Doanh nghi\u1ec7p hi\u1ec7n \u0111\u1ea1i c\u00f2n th\u01b0\u1eddng xuy\u00ean ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi nguy c\u01a1 l\u00e0m m\u1ea5t h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u.<\/span><a href=\"https:\/\/hbr.org\/2007\/02\/reputation-and-its-risks\"> <span style=\"font-weight: 400;\">Trong th\u1eddi \u0111\u1ea1i to\u00e0n c\u1ea7u h\u00f3a, c\u00f4ng ty c\u00e0ng ng\u00e0y c\u00e0ng kh\u00f3 c\u00f3 th\u1ec3 che gi\u1ea5u scandal.<\/span><\/a><span style=\"font-weight: 400;\">Tai ti\u1ebfng kh\u00f4ng ch\u1ec9 l\u00e0m gi\u1ea3m doanh s\u1ed1 v\u00e0 l\u1ee3i t\u1ee9c, m\u00e0 c\u00f2n g\u00e2y \u1ea3nh h\u01b0\u1edfng ti\u00eau c\u1ef1c l\u00ean d\u00f2ng ti\u1ec1n. T\u00ednh thanh kho\u1ea3n c\u1ee7a doanh nghi\u1ec7p c\u0169ng s\u1ebd b\u1ecb \u0111e d\u1ecda n\u1ebfu v\u1ed1n ho\u1eb7c c\u00e1c kho\u1ea3n vay b\u1ecb t\u1eeb ch\u1ed1i.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c2bafd8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c2bafd8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-76a8060\" data-id=\"76a8060\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4c5ccdf elementor-widget elementor-widget-text-editor\" data-id=\"4c5ccdf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">M\u1ed9t nguy c\u01a1 \u0111\u00e1ng k\u1ec3 kh\u00e1c \u0111\u1ebfn t\u1eeb thay \u0111\u1ed5i v\u1ec1 lu\u1eadt ph\u00e1p v\u00e0 ki\u1ec7n t\u1ee5ng.<\/span><a href=\"https:\/\/ec.europa.eu\/clima\/eu-action\/eu-emissions-trading-system-eu-ets_en\"> <span style=\"font-weight: 400;\">Nh\u01b0 \u0111\u00e3 \u0111\u1ec1 c\u1eadp \u1edf m\u1ee5c tr\u01b0\u1edbc<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><a href=\"https:\/\/www.bundesregierung.de\/breg-en\/federal-government\/supply-chain-act-1872076\"> <span style=\"font-weight: 400;\">nhi\u1ec1u qu\u1ed1c gia ch\u00e2u \u00e2u \u0111\u00e3 th\u1eaft ch\u1eb7t y\u00eau c\u1ea7u \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p, v\u00ed d\u1ee5 nh\u01b0:<\/span><\/a><span style=\"font-weight: 400;\">thu\u1ebf carbon c\u1ee7a EU, Lu\u1eadt ki\u1ec3m so\u00e1t chu\u1ed7i cung \u1ee9ng c\u1ee7a \u0110\u1ee9c hay Lu\u1eadt ch\u1ed1ng l\u00e3ng ph\u00ed c\u1ee7a Ph\u00e1p.<\/span><a href=\"https:\/\/circulareconomy.europa.eu\/platform\/en\/strategies\/french-act-law-against-waste-and-circular-economy\"> <span style=\"font-weight: 400;\">Xu h\u01b0\u1edbng t\u01b0\u01a1ng t\u1ef1 c\u0169ng c\u00f3 th\u1ec3 nh\u1eadn th\u1ea5y \u1edf nhi\u1ec1u n\u01b0\u1edbc kh\u00e1c.<\/span><\/a><span style=\"font-weight: 400;\">\u00c1p l\u1ef1c t\u1eeb c\u00e1c nh\u00f3m phi ch\u00ednh ph\u1ee7 c\u0169ng \u0111ang t\u0103ng m\u1ea1nh<\/span><a href=\"https:\/\/www.lse.ac.uk\/granthaminstitute\/publication\/global-trends-in-climate-litigation-2021-snapshot\/\"> <span style=\"font-weight: 400;\">v\u1edbi nhi\u1ec1u v\u1ee5 ki\u1ec7n c\u00e1o ch\u1ed1ng l\u1ea1i c\u00e1c t\u1eadp \u0111o\u00e0n h\u1ee7y ho\u1ea1i m\u00f4i tr\u01b0\u1eddng.<\/span><\/a><span style=\"font-weight: 400;\">M\u1ed9t s\u1ed1 tr\u01b0\u1eddng h\u1ee3p n\u1ed5i ti\u1ebfng bao g\u1ed3m<\/span><a href=\"https:\/\/www.greenpeace.org\/aotearoa\/story\/win-for-people-planet-people-vs-shell\/\"> <span style=\"font-weight: 400;\">Greenpeace vs. Shell, nh\u00f3m nhi\u1ec1u nguy\u00ean c\u00e1o vs. Uniqlo, Inditex, Skechers, v.v<\/span><\/a><span style=\"font-weight: 400;\"> ...<\/span><a href=\"https:\/\/www.theguardian.com\/world\/2021\/jul\/02\/france-investigates-fashion-brands-over-forced-uyghur-labour-claims\"> <span style=\"font-weight: 400;\">\u1edf Ph\u00e1p<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4759009 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4759009\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4528734\" data-id=\"4528734\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ae72535 elementor-widget elementor-widget-text-editor\" data-id=\"ae72535\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol start=\"3\">\n<li><b><\/b><b> \u00a0 \u00a0 \u00a0 <\/b><b>Chi\u00eau m\u1ed9 nh\u00e2n t\u00e0i v\u00e0 n\u0103ng su\u1ea5t lao \u0111\u1ed9ng<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Vi\u1ec7c gi\u00e1 tr\u1ecb c\u00e1 nh\u00e2n c\u1ee7a nh\u00e2n vi\u00ean c\u00f3 \u1ea3nh h\u01b0\u1edfng l\u00ean n\u0103ng su\u1ea5t lao \u0111\u1ed9ng l\u00e0 m\u1ed9t hi\u1ec7n t\u01b0\u1ee3ng<\/span><a href=\"https:\/\/www.researchgate.net\/publication\/5640891_Does_Intrinsic_Motivation_Fuel_the_Prosocial_Fire_Motivational_Synergy_in_Predicting_Persistence_Performance_and_Productivity\"> <span style=\"font-weight: 400;\">\u0111\u00e3 \u0111\u01b0\u1ee3c theo d\u00f5i t\u1eeb nhi\u1ec1u n\u0103m.<\/span><\/a><span style=\"font-weight: 400;\">. Hi\u1ec7u qu\u1ea3 l\u00e0m vi\u1ec7c s\u1ebd t\u0103ng n\u1ebfu ng\u01b0\u1eddi lao \u0111\u1ed9ng c\u00f3 c\u1ea3m gi\u00e1c c\u00f4ng vi\u1ec7c \u0111ang l\u00e0m ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c gi\u00e1 tr\u1ecb c\u00e1 nh\u00e2n m\u00e0 h\u1ecd theo \u0111u\u1ed5i.<\/span><a href=\"https:\/\/www2.deloitte.com\/content\/dam\/Deloitte\/global\/Documents\/2021-deloitte-global-millennial-survey-report.pdf\"> <span style=\"font-weight: 400;\">Trong ho\u00e0n c\u1ea3nh \u0111\u00f3ng g\u00f3p \u0111\u1ed1i v\u1edbi x\u00e3 h\u1ed9i ng\u00e0y c\u00e0ng \u0111\u01b0\u1ee3c coi tr\u1ecdng, hi\u1ec7n t\u01b0\u1ee3ng n\u00e0y c\u00e0ng tr\u1edf n\u00ean r\u00f5 r\u00e0ng. Nghi\u00ean c\u1ee9u cho th\u1ea5y m\u1ed9t b\u1ed9 ph\u1eadn l\u1edbn th\u1ebf h\u1ec7 Z t\u1ecf ra mu\u1ed1n l\u00e0m vi\u1ec7c cho nh\u1eefng c\u00f4ng ty c\u00f3 \u1ea3nh h\u01b0\u1edfng t\u00edch c\u1ef1c t\u1edbi x\u00e3 h\u1ed9i.<\/span><\/a><span style=\"font-weight: 400;\">M\u1ed9t b\u00e1o c\u00e1o c\u1ee7a McKinsey c\u0169ng ch\u1ec9 ra r\u1eb1ng n\u0103ng su\u1ea5t lao \u0111\u1ed9ng gi\u1ea3m \u1edf c\u00e1c doanh nghi\u1ec7p c\u00f3 tr\u00ecnh \u0111\u1ed9 \u00e1p d\u1ee5ng ESG th\u1ea5p, nguy\u00ean nh\u00e2n ch\u1ee7 y\u1ebfu v\u00ec nh\u00e2n vi\u00ean \u0111\u00ecnh c\u00f4ng, ngh\u1ec9 \u1ed1m v\u00e0 chuy\u1ec3n c\u00f4ng vi\u1ec7c nhi\u1ec1u.<\/span><a href=\"https:\/\/www.mckinsey.com\/business-functions\/strategy-and-corporate-finance\/our-insights\/five-ways-that-esg-creates-value\"> <span style=\"font-weight: 400;\">T\u1ef7 l\u1ec7 ngh\u1ec9 vi\u1ec7c cao l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 b\u1ea5t l\u1ee3i, v\u00ec th\u00f4ng qua \u0111\u00f3 c\u00f4ng ty c\u0169ng m\u1ea5t \u0111i m\u1ed9t ngu\u1ed3n ch\u1ea5t x\u00e1m v\u00e0 kinh nghi\u1ec7m \u0111\u00e1ng k\u1ec3,<\/span><\/a><span style=\"font-weight: 400;\">\u0111\u1ed3ng th\u1eddi l\u00e0m gi\u1ea3m danh ti\u1ebfng c\u0169ng nh\u01b0 t\u0103ng chi ph\u00ed tuy\u1ec3n d\u1ee5ng.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c4cbddc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c4cbddc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cbde304\" data-id=\"cbde304\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ec18e3c elementor-widget elementor-widget-text-editor\" data-id=\"ec18e3c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Kinh doanh b\u1ec1n v\u1eefng \u0111em l\u1ea1i k\u1ebft qu\u1ea3 t\u00edch c\u1ef1c v\u1ec1 t\u00e0i ch\u00ednh, \u0111i\u1ec1u n\u00e0y \u0111\u00e3 \u0111\u01b0\u1ee3c ch\u1ee9ng minh <\/span><a href=\"https:\/\/onlinelibrary.wiley.com\/doi\/epdf\/10.1002\/csr.1480\"><span style=\"font-weight: 400;\">trong nhi\u1ec1u nghi\u00ean c\u1ee9u khoa h\u1ecdc kh\u00e1c nhau.<\/span><\/a><span style=\"font-weight: 400;\">Tuy v\u1eady, nhi\u1ec1u ng\u01b0\u1eddi v\u1eabn l\u1ea7m t\u01b0\u1edfng \u0111i\u1ec1u ng\u01b0\u1ee3c l\u1ea1i. <\/span><a href=\"https:\/\/onlinelibrary.wiley.com\/doi\/abs\/10.1002\/bse.2346\"><span style=\"font-weight: 400;\">Nh\u1eadn th\u1ee9c sai l\u1ea7m n\u00e0y l\u00e0 r\u00e0o c\u1ea3n l\u1edbn nh\u1ea5t \u0111\u1ed1i v\u1edbi vi\u1ec7c \u00e1p d\u1ee5ng r\u1ed9ng r\u00e3i ESG trong doanh nghi\u1ec7p.<\/span><\/a><span style=\"font-weight: 400;\"> Trong b\u00e0i n\u00e0y, ch\u00fang t\u00f4i ch\u1ec9 m\u1edbi \u0111\u1ec1 c\u1eadp \u0111\u1ebfn m\u1ed9t v\u00e0i \u1ea3nh h\u01b0\u1edfng t\u00edch c\u1ef1c c\u1ee7a kinh doanh b\u1ec1n v\u1eefng. B\u1ea1n c\u00f3 th\u1ec3 b\u1ed5 sung c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c trong ph\u1ea7n comment b\u00ean d\u01b0\u1edbi!<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4217bb5c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4217bb5c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1f1e21b7\" data-id=\"1f1e21b7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-50763a49 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"50763a49\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1d50a6b2\" data-id=\"1d50a6b2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2f2ff28c elementor-widget elementor-widget-post-info\" data-id=\"2f2ff28c\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-b1b75e3 elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-tags\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<a href=\"https:\/\/www.vietstartup.eu\/vi\/tag\/business-case\/\" class=\"elementor-post-info__terms-list-item\">business case<\/a>, <a href=\"https:\/\/www.vietstartup.eu\/vi\/tag\/green-deal\/\" class=\"elementor-post-info__terms-list-item\">green deal<\/a>, <a href=\"https:\/\/www.vietstartup.eu\/vi\/tag\/green-peace\/\" class=\"elementor-post-info__terms-list-item\">green peace<\/a>, <a href=\"https:\/\/www.vietstartup.eu\/vi\/tag\/sustainability\/\" class=\"elementor-post-info__terms-list-item\">sustainability<\/a>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-491274ea elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"491274ea\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1d9dd87\" data-id=\"1d9dd87\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7caca070 elementor-post-navigation-borders-yes elementor-widget elementor-widget-post-navigation\" data-id=\"7caca070\" data-element_type=\"widget\" data-widget_type=\"post-navigation.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation\">\n\t\t\t<div class=\"elementor-post-navigation__prev elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/www.vietstartup.eu\/vi\/khi-chuyen-gia-it-lam-startup\/\" rel=\"prev\"><span class=\"post-navigation__arrow-wrapper post-navigation__arrow-prev\"><i class=\"fa fa-long-arrow-left\" aria-hidden=\"true\"><\/i><span class=\"elementor-screen-only\">Prev<\/span><\/span><span class=\"elementor-post-navigation__link__prev\"><span class=\"post-navigation__prev--label\">Previous Post<\/span><span class=\"post-navigation__prev--title\">Khi chuy\u00ean gia IT l\u00e0m startup<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation__separator-wrapper\">\n\t\t\t\t\t<div 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elementor-section-height-default\" data-id=\"77d940ba\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-503c08ce\" data-id=\"503c08ce\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3b032d77 elementor-widget elementor-widget-wp-widget-recent-posts\" data-id=\"3b032d77\" data-element_type=\"widget\" data-widget_type=\"wp-widget-recent-posts.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t\n\t\t<h5>Check out our recent posts<\/h5><nav aria-label=\"Check out our recent posts\">\n\t\t<ul>\n\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t<a href=\"https:\/\/www.vietstartup.eu\/vi\/why-you-should-use-the-business-model-canvas\/\">V\u00ec sao ta n\u00ean d\u00f9ng Business Model Canvas?<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t<a href=\"https:\/\/www.vietstartup.eu\/vi\/sach-viet-o-troi-tay\/\">S\u00e1ch Vi\u1ec7t \u1edf tr\u1eddi T\u00e2y<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t<a href=\"https:\/\/www.vietstartup.eu\/vi\/the-business-case-for-sustainability-why-being-good-is-worth-it\/\">Ti\u1ec1n t\u01b0\u01a1i th\u00f3c th\u1eadt - Kinh doanh b\u1ec1n v\u1eefng \u0111em l\u1ea1i l\u1ee3i \u00edch g\u00ec?<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t<a href=\"https:\/\/www.vietstartup.eu\/vi\/khi-chuyen-gia-it-lam-startup\/\">Khi chuy\u00ean gia IT l\u00e0m startup<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t<a href=\"https:\/\/www.vietstartup.eu\/vi\/5-cau-hoi-ve-nganh-tai-chinh-cung-le-vu\/\">5 c\u00e2u h\u1ecfi v\u1ec1 ng\u00e0nh t\u00e0i ch\u00ednh c\u00f9ng l\u00ea v\u0169<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t<\/ul>\n\n\t\t<\/nav>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Kinh doanh b\u1ec1n v\u1eefng l\u00e0 h\u00ecnh th\u1ee9c kinh doanh k\u1ebft h\u1ee3p y\u1ebfu t\u1ed1 c\u1ed1t l\u00f5i c\u1ee7a s\u1ef1 b\u1ec1n v\u1eefng - l\u1ee3i nhu\u1eadn kinh t\u1ebf, m\u00f4i tr\u01b0\u1eddng v\u00e0 x\u00e3 h\u1ed9i - v\u00e0o khung gi\u00e1 tr\u1ecb c\u01a1 b\u1ea3n. Trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y, h\u00ecnh th\u1ee9c kinh doanh n\u00e0y \u0111\u00e3 tr\u1edf n\u00ean kh\u00e1 ph\u1ed5 bi\u1ebfn \u1edf nhi\u1ec1u n\u01b0\u1edbc ph\u01b0\u01a1ng T\u00e2y.<\/p>","protected":false},"author":4,"featured_media":6463,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,110],"tags":[113,114,115,87],"class_list":["post-6462","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-startup_zone","tag-business-case","tag-green-deal","tag-green-peace","tag-sustainability"],"aioseo_notices":[],"jetpack_featured_media_url":"https:\/\/www.vietstartup.eu\/wp-content\/uploads\/2022\/03\/The-business-case-for-sustainability-1.png","_links":{"self":[{"href":"https:\/\/www.vietstartup.eu\/vi\/wp-json\/wp\/v2\/posts\/6462","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vietstartup.eu\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vietstartup.eu\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vietstartup.eu\/vi\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vietstartup.eu\/vi\/wp-json\/wp\/v2\/comments?post=6462"}],"version-history":[{"count":31,"href":"https:\/\/www.vietstartup.eu\/vi\/wp-json\/wp\/v2\/posts\/6462\/revisions"}],"predecessor-version":[{"id":6510,"href":"https:\/\/www.vietstartup.eu\/vi\/wp-json\/wp\/v2\/posts\/6462\/revisions\/6510"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vietstartup.eu\/vi\/wp-json\/wp\/v2\/media\/6463"}],"wp:attachment":[{"href":"https:\/\/www.vietstartup.eu\/vi\/wp-json\/wp\/v2\/media?parent=6462"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vietstartup.eu\/vi\/wp-json\/wp\/v2\/categories?post=6462"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vietstartup.eu\/vi\/wp-json\/wp\/v2\/tags?post=6462"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}