{"id":6519,"date":"2022-05-15T16:36:38","date_gmt":"2022-05-15T14:36:38","guid":{"rendered":"https:\/\/www.vietstartup.eu\/?p=6519"},"modified":"2022-05-15T16:49:36","modified_gmt":"2022-05-15T14:49:36","slug":"why-you-should-use-the-business-model-canvas","status":"publish","type":"post","link":"https:\/\/www.vietstartup.eu\/vi\/why-you-should-use-the-business-model-canvas\/","title":{"rendered":"V\u00ec sao ta n\u00ean d\u00f9ng Business Model Canvas?"},"content":{"rendered":"
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V\u00ec sao ta n\u00ean d\u00f9ng Business Model Canvas?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Business Model Canvas (BMC, t\u1ea1m d\u1ecbch: B\u1ea3ng m\u00f4 h\u00ecnh kinh doanh) l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c kinh doanh \u0111\u01b0\u1ee3c Alexander Osterwalder gi\u1edbi thi\u1ec7u v\u00e0o kho\u1ea3ng n\u0103m 2005. N\u00f3 l\u00e0 m\u1ed9t bi\u1ec3u m\u1eabu v\u1edbi 9 \u00f4 tr\u1ed1ng \u0111\u1ec3 \u0111i\u1ec1n c\u00e1c th\u00f4ng tin thi\u1ebft y\u1ebfu \u0111\u1ed1i v\u1edbi m\u1ecdi doanh nghi\u1ec7p, bao g\u1ed3m: ho\u1ea1t \u0111\u1ed9ng kinh doanh ch\u00ednh, c\u00e1c \u0111\u1ed1i t\u00e1c chi\u1ebfn l\u01b0\u1ee3c, t\u00e0i nguy\u00ean ch\u1ee7 ch\u1ed1t, ngu\u1ed3n t\u00e0i ch\u00ednh v\u00e0 doanh thu. BMC \u0111\u1eb7c bi\u1ec7t hi\u1ec7u qu\u1ea3 trong c\u00e1c cu\u1ed9c h\u1ecdp \u0111\u1ed9ng n\u00e3o s\u00e1ng t\u1ea1o, b\u1edfi v\u00ec ch\u00fang ta c\u00f3 th\u1ec3 vi\u1ebft \u00fd t\u01b0\u1edfng l\u00ean gi\u1ea5y nh\u1edb v\u00e0 d\u00e1n l\u00ean c\u00e1c \u00f4 t\u01b0\u01a1ng \u1ee9ng.<\/p>\n\n\n\n

T\u1eeb l\u00fac ra \u0111\u1eddi \u0111\u1ebfn nay, BMC \u0111\u00e3 tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn \u0111\u1ebfn m\u1ee9c h\u1ea7u h\u1ebft c\u00e1c kh\u00f3a h\u1ecdc qu\u1ea3n tr\u1ecb kinh doanh \u0111\u1ec1u \u0111\u1ec1 c\u1eadp \u0111\u1ebfn n\u00f3 trong ch\u01b0\u01a1ng tr\u00ecnh h\u1ecdc. V\u00ec sao c\u00f4ng c\u1ee5 n\u00e0y l\u1ea1i \u0111\u01b0\u1ee3c y\u00eau th\u00edch \u0111\u1ebfn v\u1eady? Ch\u00fang ta h\u00e3y c\u00f9ng t\u00ecm hi\u1ec3u trong b\u00e0i vi\u1ebft d\u01b0\u1edbi nh\u00e9!<\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

1. T\u1eadp trung v\u00e0o n\u1ec1n t\u1ea3ng gi\u00e1 tr\u1ecb<\/strong><\/p>\n\n\n\n

Doanh nghi\u1ec7p ch\u1ec9 n\u00ean t\u1ed3n t\u1ea1i khi c\u00f3 m\u1ed9t n\u1ec1n t\u1ea3ng gi\u00e1 tr\u1ecb r\u00f5 r\u00e0ng v\u00e0 m\u1ea1nh m\u1ebd. V\u00ec l\u1ebd \u0111\u00f3 n\u00ean \u00f4 N\u1ec1n t\u1ea3ng gi\u00e1 tr\u1ecb (Value Proposition) m\u1edbi n\u1eb1m \u1edf ngay gi\u1eefa m\u00f4 h\u00ecnh. Viet StartUp c\u0169ng khuy\u1ebfn kh\u00edch b\u1eaft \u0111\u1ea7u x\u00e2y d\u1ef1ng b\u1ea3ng m\u00f4 h\u00ecnh kinh doanh t\u1eeb \u0111\u00e2y. \u0110\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c n\u1ec1n t\u1ea3ng gi\u00e1 tr\u1ecb c\u1ee7a doanh nghi\u1ec7p, ch\u00fang ta c\u1ea7n tr\u1ea3 l\u1eddi c\u00e1c c\u00e2u h\u1ecfi sau: S\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a c\u00f4ng ty l\u00e0 g\u00ec? Nhu c\u1ea7u n\u00e0o c\u1ee7a kh\u00e1ch h\u00e0ng ho\u1eb7c x\u00e3 h\u1ed9i \u0111ang \u0111\u01b0\u1ee3c th\u1ecfa m\u00e3n? Gi\u00e1 tr\u1ecb t\u1ed3n t\u1ea1i c\u1ee7a c\u00f4ng ty n\u1eb1m \u1edf \u0111\u00e2u? N\u1ebfu kh\u00f4ng t\u00ecm \u0111\u01b0\u1ee3c c\u00e2u tr\u1ea3 l\u1eddi th\u00edch \u0111\u00e1ng cho nh\u1eefng v\u1ea5n \u0111\u1ec1 n\u00e0y th\u00ec doanh nghi\u1ec7p r\u1ea5t kh\u00f3 c\u00f3 th\u1ec3 s\u1ed1ng s\u00f3t \u0111\u01b0\u1ee3c l\u00e2u d\u00e0i.<\/p>\n\n\n\n

2. L\u00e0m r\u00f5 m\u1ecdi chi ti\u1ebft c\u01a1 b\u1ea3n c\u1ee7a doanh nghi\u1ec7p<\/strong><\/p>\n\n\n\n

Sau khi x\u00e1c \u0111\u1ecbnh l\u00fd do m\u00e0 doanh nghi\u1ec7p n\u00ean t\u1ed3n t\u1ea1i, ta c\u1ea7n ph\u1ea3i t\u00ecm hi\u1ec3u nh\u1eefng y\u1ebfu t\u1ed1 c\u1ea7n thi\u1ebft \u0111\u1ec3 duy tr\u00ec n\u00f3. Cho d\u00f9 b\u1ea1n \u0111\u01b0a ra s\u1ea3n ph\u1ea9m hay d\u1ecbch v\u1ee5 n\u00e0o th\u00ec c\u0169ng lu\u00f4n c\u00f3 ba l\u0129nh v\u1ef1c ch\u00ednh c\u1ea7n \u0111\u01b0\u1ee3c quan t\u00e2m: \u0111\u1ea7u v\u00e0o, \u0111\u1ea7u ra v\u00e0 ngu\u1ed3n ti\u1ec1n. Ba \u00f4 b\u00ean tr\u00e1i t\u1eadp trung v\u00e0o \u0111\u1ea7u v\u00e0o: \u0110\u1ed1i t\u00e1c chi\u1ebfn l\u01b0\u1ee3c, Ho\u1ea1t \u0111\u1ed9ng ch\u1ee7 ch\u1ed1t v\u00e0 T\u00e0i nguy\u00ean ch\u00ednh. Thu h\u00fat \u0111\u01b0\u1ee3c \u0111\u00fang ng\u01b0\u1eddi, ki\u1ebfn th\u1ee9c v\u00e0 t\u00e0i nguy\u00ean l\u00e0 b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean \u0111\u1ec3 \u0111\u01b0a c\u00f4ng ty v\u00e0o ho\u1ea1t \u0111\u1ed9ng. \u0110\u1ea7u ra \u0111\u01b0\u1ee3c th\u1ea3o lu\u1eadn \u1edf ba \u00f4 b\u00ean ph\u1ea3i: Quan h\u1ec7 kh\u00e1ch h\u00e0ng, K\u00eanh giao ti\u1ebfp v\u00e0 Ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng. Nh\u1eefng \u00f4 n\u00e0y y\u00eau c\u1ea7u ph\u1ea3i t\u00ecm ra nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng ph\u1ee5c v\u1ee5 c\u1ee7a doanh nghi\u1ec7p, c\u00e1ch ti\u1ebfp c\u1eadn v\u00e0 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u1edbi h\u1ecd. Hai \u00f4 d\u01b0\u1edbi c\u00f9ng \u0111\u1ea1i di\u1ec7n cho d\u00f2ng ti\u1ec1n: c\u00e1c kho\u1ea3n \u0111i v\u00e0o doanh nghi\u1ec7p \u0111\u01b0\u1ee3c li\u1ec7t k\u00ea trong \u00f4 Chi ph\u00ed, c\u00f2n ti\u1ec1n t\u1ea1o ra t\u1eeb ho\u1ea1t \u0111\u1ed9ng kinh doanh n\u1eb1m \u1edf \u00f4 Doanh thu. N\u1ebfu b\u1ea1n \u0111i\u1ec1n \u0111\u01b0\u1ee3c t\u1ea5t c\u1ea3 9 \u00f4 m\u1ed9t c\u00e1ch h\u1ee3p l\u00fd th\u00ec kh\u1ea3 n\u0103ng doanh nghi\u1ec7p c\u1ee7a b\u1ea1n s\u1ebd th\u00e0nh c\u00f4ng l\u00e0 r\u1ea5t cao.<\/p>\n\n\n\n

3. H\u1ed7 tr\u1ee3 business pitch<\/strong><\/p>\n\n\n\n

Gi\u1ea3i th\u00edch m\u1ed9t m\u00f4 h\u00ecnh ph\u1ee9c t\u1ea1p nh\u01b0 doanh nghi\u1ec7p t\u1ed1n r\u1ea5t nhi\u1ec1u th\u1eddi gian - th\u1ee9 m\u00e0 nh\u00e0 \u0111\u1ea7u t\u01b0 th\u01b0\u1eddng kh\u00f4ng c\u00f3. V\u00ec th\u1ebf n\u00ean nh\u1eefng bu\u1ed5i pitch v\u1edbi th\u1eddi gian c\u00f3 h\u1ea1n m\u1edbi tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn. B\u00e0i pitch c\u00f3 th\u00e0nh c\u00f4ng hay kh\u00f4ng ph\u1ee5 thu\u1ed9c v\u00e0o r\u1ea5t nhi\u1ec1u y\u1ebfu t\u1ed1, m\u1ed9t trong s\u1ed1 \u0111\u00f3 l\u00e0 m\u1ed9t BMC r\u00f5 r\u00e0ng h\u1ee3p l\u00fd. N\u00f3 gi\u00fap minh h\u1ecda \u00fd t\u01b0\u1edfng t\u1ed1t h\u01a1n l\u00e0 k\u1ebf ho\u1ea1ch kinh doanh (tuy c\u00e1i n\u00e0y th\u00ec \u0111\u1eb1ng n\u00e0o c\u0169ng ph\u1ea3i c\u00f3). V\u1edbi BMC, ta c\u00f2n c\u00f3 th\u1ec3 \u0111\u00e1nh d\u1ea5u b\u1eb1ng m\u00e0u, d\u00f9ng th\u00eam m\u0169i t\u00ean v\u00e0 di chuy\u1ec3n c\u00e1c y\u1ebfu t\u1ed1 \u0111\u1ec3 t\u0103ng \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c.<\/p>\n\n\n\n

4. T\u00ednh linh ho\u1ea1t cao<\/strong><\/p>\n\n\n\n

Khi doanh nghi\u1ec7p c\u1ee7a b\u1ea1n ph\u00e1t tri\u1ec3n th\u00ec BMC c\u0169ng c\u1ea7n ph\u00e1t tri\u1ec3n theo. Th\u1ebf n\u00ean ta c\u1ea7n xem x\u00e9t l\u1ea1i m\u00f4 h\u00ecnh n\u00e0y sau m\u1ed9t th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh. Ch\u00fang m\u00ecnh khuy\u1ebfn kh\u00edch n\u00ean l\u1eb7p l\u1ea1i th\u1ee9 t\u1ef1 khi \u0111i\u1ec1n b\u1ea3ng, b\u1eaft \u0111\u1ea7u \u1edf \u00f4 N\u1ec1n t\u1ea3ng gi\u00e1 tr\u1ecb, ti\u1ebfp \u0111\u1ea5y l\u00e0 ba \u00f4 \u0111\u1ea7u ra ho\u1eb7c \u0111\u1ea7u v\u00e0o v\u00e0 k\u1ebft th\u00fac b\u1eb1ng s\u1ed1 li\u1ec7u t\u00e0i ch\u00ednh. Nh\u1eefng th\u00f4ng tin n\u00e0o c\u0169 th\u00ec c\u1ea7n b\u1ecf ra, c\u00f2n c\u00e1i m\u1edbi ph\u1ea3i \u0111\u01b0\u1ee3c th\u00eam v\u00e0o.<\/p>\n\n\n\n

B\u00ean c\u1ea1nh \u0111\u00f3, BMC c\u00f2n l\u00e0 n\u1ec1n t\u1ea3ng c\u1ee7a m\u1ed9t lo\u1ea1t c\u00e1c c\u00f4ng c\u1ee5 qu\u1ea3n tr\u1ecb chi\u1ebfn l\u1ef1c. V\u00ed d\u1ee5 nh\u01b0 Value Proposition Canvas cho ph\u00e9p nghi\u00ean c\u1ee9u s\u00e2u h\u01a1n v\u1ec1 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 l\u1ee3i \u00edch h\u1ecd s\u1ebd c\u00f3 \u0111\u01b0\u1ee3c t\u1eeb doanh nghi\u1ec7p c\u1ee7a b\u1ea1n. C\u00f4ng ty ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng BMC ba l\u1edbp, v\u1edbi \u1ee9ng d\u1ee5ng k\u1ebft h\u1ee3p v\u1edbi triple bottom line trong qu\u00e1 tr\u00ecnh l\u00ean k\u1ebf ho\u1ea1ch.<\/p>\n\n\n\n

5. Mi\u1ec5n ph\u00ed!<\/strong><\/p>\n\n\n\n

Kh\u00e1c v\u1edbi c\u00e1c c\u00f4ng c\u1ee5 kinh doanh kh\u00e1c, BMC c\u1ee7a Osterwalder \u0111\u01b0\u1ee3c xu\u1ea5t b\u1ea3n d\u01b0\u1edbi gi\u1ea5y ph\u00e9p m\u1edf (Creative Common license), c\u00f3 ngh\u0129a l\u00e0 t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u c\u00f3 quy\u1ec1n s\u1eed d\u1ee5ng mi\u1ec5n ph\u00ed! C\u00e1c t\u00e1c gi\u1ea3 th\u1eadm ch\u00ed c\u00f2n cung c\u1ea5m m\u1ed9t b\u1ea3n download c\u1ee1 l\u1edbn \u0111\u1ec3 in v\u00e0 s\u1eed d\u1ee5ng, k\u00e8m theo to\u00e0n b\u1ed9 h\u01b0\u1edbng d\u1eabn v\u00e0 g\u1ee3i \u00fd \u0111i\u1ec1n b\u1ea3ng \u1edf trang n\u00e0y. Vi\u1ec7c ho\u00e0n th\u00e0nh BMC ch\u1ec9 m\u1ea5t t\u1ed1i \u0111a l\u00e0 m\u1ed9t ng\u00e0y, c\u00f4ng s\u1ee9c b\u1ecf ra ho\u00e0n to\u00e0n x\u1ee9ng \u0111\u00e1ng v\u1edbi l\u1ee3i \u00edch m\u00e0 n\u00f3 mang l\u1ea1i!<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

T\u1eeb l\u00fac ra \u0111\u1eddi \u0111\u1ebfn nay, BMC \u0111\u00e3 tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn \u0111\u1ebfn m\u1ee9c h\u1ea7u h\u1ebft c\u00e1c kh\u00f3a h\u1ecdc qu\u1ea3n tr\u1ecb kinh doanh \u0111\u1ec1u \u0111\u1ec1 c\u1eadp \u0111\u1ebfn n\u00f3 trong ch\u01b0\u01a1ng tr\u00ecnh h\u1ecdc. V\u00ec sao c\u00f4ng c\u1ee5 n\u00e0y l\u1ea1i \u0111\u01b0\u1ee3c y\u00eau th\u00edch \u0111\u1ebfn v\u1eady? Ch\u00fang ta h\u00e3y c\u00f9ng t\u00ecm hi\u1ec3u trong b\u00e0i vi\u1ebft d\u01b0\u1edbi nh\u00e9!<\/p>","protected":false},"author":4,"featured_media":6520,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[6,110],"tags":[],"class_list":["post-6519","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-startup_zone"],"aioseo_notices":[],"jetpack_featured_media_url":"https:\/\/www.vietstartup.eu\/wp-content\/uploads\/2022\/05\/The-business-case-for-sustainability-2-1.png","_links":{"self":[{"href":"https:\/\/www.vietstartup.eu\/vi\/wp-json\/wp\/v2\/posts\/6519","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vietstartup.eu\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vietstartup.eu\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vietstartup.eu\/vi\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vietstartup.eu\/vi\/wp-json\/wp\/v2\/comments?post=6519"}],"version-history":[{"count":14,"href":"https:\/\/www.vietstartup.eu\/vi\/wp-json\/wp\/v2\/posts\/6519\/revisions"}],"predecessor-version":[{"id":6539,"href":"https:\/\/www.vietstartup.eu\/vi\/wp-json\/wp\/v2\/posts\/6519\/revisions\/6539"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vietstartup.eu\/vi\/wp-json\/wp\/v2\/media\/6520"}],"wp:attachment":[{"href":"https:\/\/www.vietstartup.eu\/vi\/wp-json\/wp\/v2\/media?parent=6519"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vietstartup.eu\/vi\/wp-json\/wp\/v2\/categories?post=6519"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vietstartup.eu\/vi\/wp-json\/wp\/v2\/tags?post=6519"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}